Raising funds is just another part of day-to-day business operations; it can be painless and even fun. This playbook is created by founders for founders and aimed to support CEO during the entire journey from idea to $100mln+ valuation.

<aside> 👋 Welcome to your fundraising dashboard! To start, let’s set up goals:

• Define investment strategy and key milestones.
• Create a day-to-day routine for investor pipeline management.
• Create a sustainable and transparent source of new potential investors.
• Find potential investors and, finally, raise some cash! </aside>

Part 1

Investment Strategy

Defining the round sizes (from pre-seed to series A), investor targets, check sizes, valuation cap, and deal structure. Presentation materials overview. Investment teaser and sales pitch development.

Part 2

Dataroom

All you need to prepare before you go out and speak to potential investors: pitch deck, PnL, product demos, capitalization table.

Part 3

Investor Outreach ****

Defining your investment targets and communication channels.

Part One: Developing Your Strategy

1. Are you raising for the very first time? Let’s get some simple numbers to start:

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3e2803b0-1e71-4522-a6d8-0e634bb2085a/gingo.jpeg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3e2803b0-1e71-4522-a6d8-0e634bb2085a/gingo.jpeg" width="40px" /> Note: this graph is based on the average market data. Your valuation/round sizes will increase if:

• You are a second/third-time founder with a successful exit track record.
• Your team and customers are based in the US/UK or another country where the burn rate/valuation is generally much higher.
• Your industry valuation multiples are higher than average (e.g. Biotech)
• Your industry is going through mass disruption at the moment (e.g. Edtech during Covid). </aside>

2. Now you need to calculate how much equity you can afford to sell before you reach round A*

Type the / key to add custom blocks

✍️ Small Tip: Use the Manual to fill the Canvas!

Filling the Canvas may take up to 16 hours, and we suggest you address one question per week.

Here is a nice and easy checklist to track your progress:

• [ ] Define your market valuation multiple benchmarks now and in two years
• [ ] Understand how much equity you can sell in the next two years and craft your dilution roadmap
• [ ] Forecast the investor targets, their average checks, and how many pitches you have to do to reach your goal
• [ ] Define your dream investors and how to find/reach them!

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3e2803b0-1e71-4522-a6d8-0e634bb2085a/gingo.jpeg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3e2803b0-1e71-4522-a6d8-0e634bb2085a/gingo.jpeg" width="40px" /> Note: The Canvas is created for your personal use to eliminate the stress of not knowing what you don't know! We suggest you go back and correct the canvas each 2-3 months to:

• Forecast your dilution
• Plan your fundraising campaign
• Feel confident when speaking to investors on the deal terms </aside>